- Avant-garde amberwood fragrance
- Combines warmth and freshness
- Refined, iconic bottle
- Redefines masculine elegance
Article No. 1247960 Fragrance family: Woody Top notes: Bergamot, cardamom, aldehydes Heart notes: Geranium, orange, rose, musk Base notes: Amberwood, benzoin resin, resin, wood Refill available Yes Refill variant available Yes Product type: Spray Application: Body Age: All ages Paradigme Eau de Parfum de Prada
Paradigme, the new signature fragrance for men from Prada. A fragrance that breaks with conventions with a simple question: What if there were another way? An invitation to take risks, to experiment, and to discover new perspectives. Paradigme Eau de Parfum unites sophistication and avant-garde in an unexpectedly masculine, ambery-woody composition. The fragrance opens with the warm sensuality of amberwoods, created with notes of Peruvian balsam, benzoin resin, and powerful guaiac wood. At its heart, the iconic green Bourbon geranium unfolds, reinterpreted with floral, rosy facets that elevate a melting core of Calabrian bergamot and airy musk accords, lifting the entire composition. Confidence is redefined as curiosity, strength as subtlety, and success as the freedom to create one's own paradigm. A different way to experience perfume. A new perspective. A new way to think, to act, to be. Paradigme is an anagram of Prada, a direct dialogue with our feminine icon: Paradoxon. Paradigme Eau de Parfum revolutionizes traditional perfumery, opening a new fragrance paradigm. Prada's master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville turned classic fragrance architecture on its head. They created it from scratch, based on the model of an inverted pyramid—a symbolic reference to the iconic Prada triangle logo. The result is an avant-garde yet highly sophisticated amber-wood fragrance that blends enveloping warmth with invigorating freshness. "The obsession behind this creation was audacity—the courage to challenge classicism and present a new, more sensual, and more captivating model." Marie Salamagne, Master Perfumer.
Fragrance Notes:
• Fragrance Family: Amber, Woody
• Top Note: Calabrian Bergamot
• Heart Note: Bourbon Geranium
• Base Note: Amberwood
• Available in 50ml and 100ml bottles, as well as a 150ml refill
• Men's Fragrance
A bottle design of exceptional quality. The Paradigme bottle immediately sparks curiosity. An architectural form of radical elegance, rounded off by soft corners and avant-garde charm thanks to the tactile, slanted Prada triangle. The bottle is lacquered in an intense and seductive hue, from deep black to Prada green, the iconic color of the House. The outer box is engraved with the brand's signature Saffiano leather and bears the silver Prada logo. “When designing the Paradigme bottle, we drew inspiration from Prada’s rich perfume archive and sought ways to reinterpret this heritage in a contemporary way. The green color is surprising and immediately catches the eye, while the beveled edge of the inverted triangle adds a tactile, unexpected element, giving the form a vibrant dimension. It’s quintessentially Prada: undeniably sophisticated yet with a touch of playfulness.” – Coralie Salem, Creative Director, Prada Beauty. Manufacturer contact: PRADA BEAUTY, 14, rue Royale, 75008 Paris, France, [email protected]
Comment